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Learn more or purchase this case related titles on this subject direct marketing alloycom: marketing to generation y amway japan ltd amway. 2018-7-15 amway combines direct selling with a multi-level marketing strategy amway distributors, referred to as independent business owners (ibos), may market products directly to potential customers and may also sponsor and mentor other people to become ibos ibos may earn income both from the retail markup on any products they sell.
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